this is
premiere hip hop
the acts you need to see, from breakout artists to rap royalty.
urbain was Born from a love for hip hop and the culture that surrounds it. we’re here to amplify the voices shaping the genre today and tomorrow.
Our mission is simple: bring the best of rap, from fresh faces to legends, to people who live and breathe the music.
This isn’t about following trends—it’s about creating them. this is premiere hip hop.
